Sexual Orientation : An individual’s physical and emotional attraction to others.
Transgender : A person whose gender identity differs from the sex they were assigned when born.
Bisexual : A person who can be attracted physically and emotionally to both same-sex or opposite-sex persons.
Gay : Physical and emotional attraction to same-sex people.
Lesbian : A woman who is physically and emotionally attracted to other women.
LGBTQ + : an acronym for Lesbian, Gay, Bisexual, Transgender, and Queer.
You can talk about historic events, flags colors meaning, new flags, Pride terms, and overall help your followers understand why we support pride month and what is behind it! Use the right references: ? Pride Glossary Educating the public is always a great way to go about Pride month! Whether this implies educating your brand’s team members or sharing valuable information on your social media. A Successful Pride Campaign Starts with Education Promoting something your brand does not actually preach might be very counterproductive for your brand image. This is what marketing strategies to promote something appealing to gay-friendliness, in order to be perceived as progressive, modern, and tolerant are called. Remember it is not just a party, using pride just as a branding opportunity will look shallow and opportunistic, otherwise known as “Pinkwashing”. This is commonly known as “Rainbow-washing”. Make sure you’re actually supporting a social cause for inclusion and diversity and not only using this day as a branding event for your business.
Does my company actively support LGBTQ+ movements?.
Are all my other campaigns LGBTQ+ inclusive?.
Does my brand apply policies that promote an inclusive and safe working environment?.
Is my brand really supportive of the LGBTQ+ community?.
How can you define these values with your business? First, start by asking yourself: So it’s super important that you keep yourself genuine. Align to Your Brand’s Core ValuesĬustomers are paying more attention than ever to brands that have a true interest in people, the environment, animals, health, and more. Let’s go over some of the best tips to create a sensitive campaign this Pride Month 2022. Since then, LGBTQ+ groups have taken to organizing gay pride events as a way to remember these events and celebrate the diversity that brings everyone together, as well as to keep demanding progress of gay rights all across the world. The month of June was chosen by the LGBTQ+ community to commemorate the Stonewall riots in 1960 to demand their rights and be recognized by the rest of the world. Using your brand to support every human’s right to be who they are is something beautiful! But first before making your whole Pride marketing campaign let’s get all the facts right. Remember that there are tons of countries where homosexuality is still illegal. This is why it’s important that you learn the context of what is appropriate and what is not. Pride month offers a real opportunity for brands to show their support for LGBTQ + rights! This applies to any brand big or small. Although changing your logo to show support might seem like enough, it’s better that you stay true to your brand all year round. It’s way more than making your brand look “trendy”. Pride month is not all about dressing your website in bright rainbow colors and calling it a day.
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Collaborate with an Influencer or an Organization What Happens Inside Your Brand is Just As Important